Lead Manager- Marketing (MAR04812)

Marketing

Mumbai

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

We are seeking a dynamic and experienced Marketing Manager to join our team. The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and drive revenue growth. This role requires a strategic thinker with a strong understanding of digital marketing, content creation, and market analysis.

Key Responsibilities:

Strategic Planning: Develop and implement comprehensive marketing plans and strategies to achieve business objectives. This includes market research, competitive analysis, and identifying target audiences.
Digital Marketing: Manage and oversee all digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing. Utilize analytics tools to measure and optimize campaign performance.
Lead Generation: Collaborate with the sales team to create lead generation strategies and campaigns. Develop and nurture a pipeline of qualified leads through various marketing channels.
Market Analysis: Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the senior management team.
Budget Management: Create and manage marketing budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives.
Content Creation: Oversee the creation of marketing materials, including brochures, presentations, case studies, whitepapers, and blog posts. Ensure all content aligns with brand messaging and positioning.
Event Management: Coordinate and manage events, webinars, and trade shows. This includes planning, promotion, execution, and post-event analysis.
Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns, using data to drive continuous improvement. Develop KPIs and dashboards to track progress.
Relationship Building: Build and maintain relationships with key industry influencers, partners, and media. Leverage these relationships to enhance brand visibility and credibility.

Job Requirement

Qualifications:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
Experience: Minimum of 8 years of experience in marketing, preferably in the software or technology industry. Proven track record of developing and executing successful marketing campaigns.
Skills: Strong understanding of digital marketing tools and techniques. Excellent written and verbal communication skills. Ability to analyze data and make data-driven decisions. Strong project management skills with the ability to manage multiple projects simultaneously. Creative thinker with a passion for innovation and continuous improvement.
Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and analytics platforms. Proficiency in Microsoft Office Suite and design software (e.g., Adobe Creative Suite) is a plus.

Why Zycus?

Industry Leadership: Opportunity to work with a global leader in Cognitive Procurement software.
Innovative Environment: Collaborative and innovative work environment that encourages creativity and growth.
Competitive Compensation: Competitive salary and benefits package, including health insurance, retirement plans, and performance bonuses.
Professional Development: Opportunities for professional growth and development through training programs, workshops, and conferences.