Customer Marketing Manager (MAR04987)

Marketing

Mumbai, Bengaluru

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

We are seeking a dynamic **Customer Marketing Manager** to spearhead initiatives that engage, advocate for, and grow our existing customer base. In this role, you will collaborate cross-functionally to build customer relationships, celebrate milestones, and drive cross-sell/up-sell opportunities through tailored marketing efforts. Your focus will be on amplifying customer success stories, increasing referenceability, and positioning Zycus as the trusted partner for our clients.

Key Responsibilities:

1.Customer Engagement & Advocacy**

- Design and implement customer engagement programs to build stronger relationships with existing clients.

- Lead customer advocacy initiatives such as reference programs, reviews, and testimonials.

- Drive the creation of customer success stories, case studies, and PR opportunities.

2. **Cross-Sell & Up-Sell**

- Partner with product marketing and sales teams to identify cross-sell and up-sell opportunities.

- Plan and execute targeted campaigns to showcase the value of Zycus products to existing customers.

3. **Go-Live & Go-Value Celebrations**

- Celebrate key customer milestones (e.g., project go-lives, achieving business outcomes).

- Collaborate with internal teams to create communication plans that highlight these achievements.

4. **Events & Speakership Opportunities**

- Identify and manage opportunities for customer participation in Zycus-hosted or third-party events.

- Work with customers to prepare them for speaking engagements, panel discussions, and webinars.

5. **Increase Customer Referenceability**

- Develop strategies to increase the number of customers willing to act as references.

- Manage the reference library and ensure timely availability of references for sales opportunities.

6. **Analytics & Reporting**

- Measure the impact of customer marketing initiatives on customer retention, advocacy, and revenue growth.

- Analyze customer engagement data to identify trends and optimize strategies.

Job Requirement

Key Requirements

3-8 years of experience in customer marketing, customer advocacy, or related roles, preferably in B2B SaaS or technology.
Proven experience in creating and executing customer engagement programs.
Strong storytelling skills for developing impactful customer success stories and case studies.
Excellent communication and relationship-building skills.
Ability to manage multiple projects and work collaboratively with cross-functional teams.
Familiarity with CRM tools, marketing automation platforms, and data analytics.

Preferred Attributes

- Experience in managing customer reference programs.

- Exposure to planning and executing customer-centric events.

- Knowledge of the Source-to-Pay domain (optional but preferred).

What’s in it for you?

Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software.
Be part of a fast-paced, innovation-driven organization committed to excellence.
Competitive compensation and benefits.
A culture that fosters growth, collaboration, and success.

Ready to redefine Cognitive Procurement?
If you’re passionate about driving global marketing strategies and creating impactful campaigns, Zycus is the place for you! Apply now and start your journey to being #MeantforMore.

Why Zycus?

Industry Leadership: Opportunity to work with a global leader in Cognitive Procurement software.
Innovative Environment: Collaborative and innovative work environment that encourages creativity and growth.
Competitive Compensation: Competitive salary and benefits package, including health insurance, retirement plans, and performance bonuses.
Professional Development: Opportunities for professional growth and development through training programs, workshops, and conferences.