Director of Marketing (MAR05226)

Marketing

Mumbai, Bengaluru

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

We are looking for a dynamic Director of Marketing to lead and scale our marketing efforts in the US geography. As the Director of Marketing – US, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

Key Responsibilities

Demand Generation & Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.
ABM & Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.
Sales & Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.
Event & Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.
Content & Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.
Partner & Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.
Marketing Analytics & ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.

Job Requirement

Qualifications & Experience

Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School
Should have at least 10+ years of B2B marketing experience, with at least 5 years in a leadership role.
Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.
Strong expertise in demand generation, ABM, digital marketing, and event marketing.
Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.
Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.
Exceptional communication, leadership, and project management skills.

Why Join Zycus?

Work with a leading procurement SaaS company at the forefront of AI and automation.
Opportunity to lead US marketing strategy and drive measurable business impact.
Competitive compensation, growth opportunities, and a collaborative work environment.