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Marketing Manager (MAR05244)

Marketing
Mumbai, Bengaluru
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
Certinal ( a division of Zycus) is seeking a Marketing Manager with B2B SaaS expertise and experience in Demand Generation and Product Marketing to lead and drive our integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution "Certinal" (https://certinal.com/).  Certinal eSign is a future-ready Digital Transaction Management  solution that provides trust, security, and compliance. Certinal is a  subsidiary of Zycus, the pioneer in Cognitive Procurement. You’ll lead global GTM, Demand generation, Product marketing, content, messaging & positioning , SEO, and digital marketing strategies.

Key Responsibilities:
  • Drive our global marketing strategy and  articulate the value proposition in positioning Certinal as a  leader in  Digital Transaction Management (DTM) AI-powered  eSignature Solution
  • Product Marketing: Develop positioning, messaging, and adoption strategies for Certinal’s solutions.
  • Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices.
  • Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance.
  • Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis.
  • Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team.
  • Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead generation.


Job Requirement
Qualifications:
  • 5+ years of marketing experience, preferably in B2B SaaS.
  • Strong background in demand generation, product marketing, GTM, and content creation.
  • Proven success in penetrating international markets.
  • Bachelor’s degree in, Engineering, Business Administration or a related field; MBA or advanced degree preferred.
  • Analytical mindset with expertise in campaign performance measurement.
  • Excellent communication skills and experience with marketing automation tools.
Why Should You Join Us?
  • Recognized as a leader by Analysts. Zycus is cited as a ‘Leader’ in The Forrester Wave's Contract Lifecycle Management for Buy-Side Contract Suite, Q4 2021. Find out more about us and read the report https://www.zycus.com/
  • Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young (https://certinal.com/esign-legality.html)
  • Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.
  • Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus.
About Us
Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.

About Zycus:
Zycus is a pioneer in cognitive procurement, offering a comprehensive suite of procurement performance solutions powered by artificial intelligence. With over two decades of experience, Zycus is trusted by leading global organizations to drive efficiency, savings, and compliance in their procurement processes. Zycus' solutions cover the entire source-to-pay cycle, ensuring seamless integration and superior performance.