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Assistant Manager Marketing – Performance & Product Marketing (B2B SaaS) (MAR05457)
Marketing
Mumbai, Bengaluru
About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
Certinal, the AI-powered eSignature and Digital Transaction Management (DTM) platform from Zycus, is looking for a Marketing Manager with deep expertise in Performance Marketing and Product Marketing to lead growth across paid and organic channels, and shape product positioning in global markets.
This is a high-impact role for a hands-on marketer who can scale qualified traffic and conversions while also crafting compelling product narratives for buyers across Healthcare, BFSI, and Legal.
Key Responsibilities -
Performance Marketing (Primary Focus)
- Plan, execute, and optimize campaigns across Google Ads, LinkedIn, SEO, retargeting, and ABM.
- Grow qualified traffic, reduce CAC, and improve funnel conversion metrics.
- Own web analytics, keyword strategy, landing page optimization, and lead capture flows.
- Work with cross-functional teams to align content, paid, and SEO efforts for full-funnel performance.
Product Marketing
- Develop positioning, messaging, and competitive differentiation for Certinal’s solutions.
- Launch verticalized use cases, features, and workflows with aligned content and campaigns.
- Create and maintain sales enablement tools (e.g., decks, battle cards, one-pagers).
GTM & Strategic Initiatives
- Drive product and market launches across regions, including analyst-facing briefings and assets.
- Collaborate with Product, Sales, and Customer Success to identify positioning opportunities.
- Support field marketing activities like webinars, roundtables, and executive briefings.
Job Requirement
Who Are We Looking For?
- 3+ years of B2B SaaS marketing experience, with a strong foundation in performance and product marketing.
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, SEO tools (Ahrefs, SEMrush), and analytics.
- Clear understanding of buyer journeys, messaging frameworks, and competitive research.
- Strong communicator who can translate tech into impact for enterprise buyers.
- Experience in compliance-heavy or workflow-based SaaS categories (e.g., eSign, automation, healthcare tech) will be a bonus.
Why Should You Join Us?
Certinal eSign is a future-ready Digital Transaction Management solution that provides trust, security, and compliance. Zycus's Certinal meets the global standards for eSignature and has external 3rd party validation of compliance undertaken by Ernst & Young Secure, Compliant eSignature Solutions for Enterprises
• Create an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.
• Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus.
About Us: Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.