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Director – Digital Marketing (MAR05593)

Marketing
Bengaluru, Mumbai
About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
Zycus is looking for a tech-savvy digital marketing leader to drive our digital strategy across web, SEO, automation, and performance. You will be responsible for owning Zycus’ website, blog, and Martech stack, as well as scaling our organic and paid digital presence to generate qualified demand and drive pipeline growth. This role is ideal for someone who blends deep technical expertise with strategic marketing acumen, strong analytical thinking, and a passion for using AI and emerging technologies to automate, optimize, and innovate.

Key Responsibilities:

Digital Strategy & Execution

  • Define and execute strategic digital marketing initiatives across organic, paid, and owned channels.
  • Own the website, blog, and corporate digital assets to ensure brand consistency, technical excellence, and performance optimization.
  • Collaborate with GTM, inside sales, and product marketing teams to align campaigns with business goals and drive account engagement.

SEO & Website Management

  • Lead technical SEO, content SEO, and on-page/off-page optimization to drive organic growth, qualified traffic, and conversions.
  • Use modern tools and AI-powered solutions to audit, monitor, and continuously improve SEO performance.
  • Drive conversion rate optimization (CRO) and A/B testing across the website to enhance user journeys and improve lead quality.

Marketing Automation & Martech

  • Oversee marketing automation and CRM workflows to ensure seamless nurturing, tracking, scoring, and lead lifecycle management.
  • Use AI tools and behavioral data to optimize segmentation, personalization, and campaign automation.
  • Continuously evaluate and enhance the Martech stack—recommending additions, integrations, and improvements to drive performance and efficiency.

Demand Generation & Campaign Management

  • Plan and execute targeted ABM campaigns in collaboration with GTM and product marketing teams.
  • Leverage intent data, AI insights, and behavioral signals to improve targeting and messaging.
  • Optimize digital advertising (Google, LinkedIn, Display) through data-led iteration, with a focus on CAC and pipeline velocity.

Analytics, Insights & Forecasting

  • Track KPIs across the funnel: impressions, clicks, MQLs, SQLs, opportunities, and pipeline.
  • Conduct rigorous A/B and multivariate testing to continuously improve performance.
  • Use analytics, attribution modeling, and forecasting to maximize ROI and justify spend.
Job Requirement
  • 10+ years of experience in digital marketing, with strong expertise in website management, SEO, automation, and analytics.
  • Ideally BE in Computer Science / IT or technical field
  • MBA preferred but not mandatory
  • Technically proficient in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Screaming Frog, GA4), and Martech tools (e.g., Marketo, Salesforce, HubSpot).
  • Deep understanding of AI tools and their application in digital marketing (e.g., ChatGPT, Jasper, Clearbit, Mutiny, etc.).
  • Highly analytical with a growth-hacker mindset – comfortable using data to drive hypotheses, decisions, and improvements.
  • Ability to think strategically and execute hands-on.
  • Experience in B2B SaaS or Enterprise software marketing is a strong plus.
Why Should You Join Us?
Five Reasons Why You Should Join Zycus
  • Cloud Product Company: We are a Cloud SaaS Company and our  products are created by using the latest technologies like ML and AI.  Our UI is in Angular JS and we are developing our mobile apps using  React.
  • A Market Leader: Zycus is recognized by Gartner (world’s  leading market research analyst) as a Leader in Procurement Software  Suites.
  • Move between Roles: We believe that change leads to  growth and therefore we allow our employees to shift careers and move to  different roles and functions within the organization
  • Get a Global Exposure: You get to work and deal with our global customers.
  • Create  an Impact: Zycus gives you the environment to create an impact on the  product and transform your ideas into reality. Even our junior engineers  get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a  trusted partner of choice for large global enterprises for two decades.  Zycus has been consistently recognized by Gartner, Forrester, and other  analysts for its Source to Pay integrated suite. Zycus powers its S2P  software with the revolutionary Merlin AI Suite. Merlin AI takes over  the tactical tasks and empowers procurement and AP officers to focus on  strategic projects; offers data-driven actionable insights for quicker  and smarter decisions, and its conversational AI offers a B2C type  user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost  compliance, and its seamless, intuitive, and easy-to-use user interface  ensures high adoption and value across the organization.