Director - Product Marketing (MAR05842)

Marketing

Bengaluru

About Us

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

About Certinal:

Certinal is an enterprise eSignature platform under Zycus, competing with DocuSign and Adobe Sign. We serve Fortune 500 customers across healthcare, automotive, financial services, and procurement sectors including Apollo Hospitals, Bumrungrad International Hospital, and Magna International. Our platform handles complex enterprise integrations with SSO, APIs, EMR/HIS systems, CRMs and ERP platforms. We maintain an 81 NPS score and are known for superior technical capabilities, flexible pricing, and exceptional customer support.

Position Overview:

Certinal is seeking a hands-on Product Marketing expert to build and scale product marketing for our e-Signature and e-Consent workflows. You will own positioning, messaging, go-to-market (GTM) launches, sales enablement, competitive intelligence, and narrative-driven content that accelerates pipeline and adoption. This is a builder role—ideal for someone who can set the strategy, roll up their sleeves, and ship high-quality assets with modern marketing tools.

Reports to: Chief Executive Officer (CEO)

Key Responsibilities:

Develop and continually refine product positioning, core messaging, and value propositions across personas (IT, Legal, Procurement, Business).
Translate product capabilities into compelling customer narratives, use-case stories, and proof points.
Partner with Product, Sales, Customer Success, and other teams to align on launch goals, target segments, and success metrics.
Build launch kits (one-pagers, FAQs, release narratives, pricing/packaging notes, demo flows) and train internal teams.
Own the sales narrative: pitch deck, solution briefs, ROI/value messaging, email snippets, and talk tracks.
Track competitor moves, pricing/packaging trends, and messaging; turn insights into practical sales tools and strategy inputs.
Conduct market and customer research to validate segments, persona pains, and buying triggers.
Act as a subject-matter expert to drive product-centric thought leadership (webinars, blogs, POVs, playbooks).
Build customer advocacy: case studies, quotes, reference stories, and customer community enablement.
Define success metrics for product marketing (pipeline influence, conversion, adoption, enablement usage) and report impact.

Why Join Certinal?

Market Leadership: Join a leader in the rapidly growing digital signature and e-consent solutions market
Strategic Impact: Direct influence on company growth, GTM strategy, and market positioning
Growth Opportunity: Scale a world-class marketing function from the ground up
Talented Team: Work alongside experienced product, sales, and engineering teams
Competitive Advantage: Innovative platform with differentiated value proposition in a high-growth market
International Exposure: Opportunity to drive marketing strategy across multiple geographies and customer segments
Learning & Development: Competitive professional development budget and access to industry conferences

Job Requirement

Skills & Experience Requirements:

5–10 years of experience in B2B product marketing, solutions marketing, or adjacent GTM roles; at least 3 years in enterprise SaaS.
Demonstrated experience building differentiated messaging and positioning for a platform/product suite.
Proven ownership of product launches and cross-functional GTM execution.
Strong writing and storytelling skills; ability to simplify complex product concepts into clear customer value.
Experience building sales enablement assets and collaborating closely with Sales/Pre-sales.
Comfort working in a fast-paced environment with high ownership and accountability.
Bachelor’s degree required; MBA or relevant postgraduate degree is a plus.