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Social Media Marketing Manager (CSR) (HUM05861)
Human Resources
Mumbai
About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
We are looking for a passionate and creative Social Media Marketing Manager to join our team. The ideal candidate will be responsible for managing and executing social media strategies, with a special focus on Instagram and YouTube, to promote classical music to a younger audience. The role will involve creating engaging content, increasing online presence, and driving campaigns that resonate with the youth, making classical music more accessible and appealing.
About Dedhia Music Foundation (DMF):
Dedhia Music Foundation is a non-profit organisation based in Mumbai, dedicated to promoting and preserving the rich heritage of Hindustani Classical music. As a CSR initiative of Zycus Infotech, DMF strives to connect younger generations with classical music through innovative and modern platforms.
Key Responsibilities:
Social Media Strategy:
Develop and execute comprehensive social media strategies, particularly on Instagram and YouTube, to promote Hindustani Classical music to a youthful audience.
Develop and execute comprehensive social media strategies, particularly on Instagram and YouTube, to promote Hindustani Classical music to a youthful audience.
Content Creation:
Create and curate engaging multimedia content (posts, stories, videos, reels, etc.) that highlights classical music performances, educational content, and upcoming events.
Create and curate engaging multimedia content (posts, stories, videos, reels, etc.) that highlights classical music performances, educational content, and upcoming events.
Community Engagement:
Foster an interactive community of classical music enthusiasts by actively engaging with followers, responding to comments, and encouraging participation through polls, contests, and live sessions.
Foster an interactive community of classical music enthusiasts by actively engaging with followers, responding to comments, and encouraging participation through polls, contests, and live sessions.
Campaign Management:
Design and manage promotional campaigns that target the youth, using creative storytelling and influencers to increase the visibility of DMF’s initiatives.
Design and manage promotional campaigns that target the youth, using creative storytelling and influencers to increase the visibility of DMF’s initiatives.
Collaboration:
Work closely with the DMF team and classical musicians to produce content that resonates with the younger generation while maintaining the authenticity of the music.
Work closely with the DMF team and classical musicians to produce content that resonates with the younger generation while maintaining the authenticity of the music.
Analytics and Reporting:
Track and analyze social media performance metrics to assess the effectiveness of campaigns and adapt strategies accordingly. Provide regular reports to the leadership team on growth, engagement, and ROI.
Track and analyze social media performance metrics to assess the effectiveness of campaigns and adapt strategies accordingly. Provide regular reports to the leadership team on growth, engagement, and ROI.
Growth Hacking:
Identify trends and leverage emerging social media tools and techniques to maximize audience growth and engagement.
Identify trends and leverage emerging social media tools and techniques to maximize audience growth and engagement.
Job Requirement
Qualifications:
- Bachelor's degree in marketing, Communications, or a related field
- Proven experience in social media management, especially with Instagram and YouTube
- Strong understanding of youth culture and social media trends
- Creative flair and ability to create visually appealing and engaging content
- Passion for music, especially Indian classical music, is a plus
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to interpret data and derive actionable insights.
What We Offer:
- A dynamic, creative, and supportive work environment.
- The opportunity to work closely with renowned artists and be part of a movement to preserve and promote Hindustani Classical music.
- Competitive salary and benefits.