Field Marketing Expert (MAR05873)

Marketing

Bengaluru, Mumbai

About Us

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

Zycus is hiring a Senior Manager – Field Marketing with experience in global events, on-ground marketing, and managing 3rd party sponsorships. You’ll own event strategy, budget management, and ROI analysis while driving impactful field marketing programs that strengthen Zycus’ global presence.

Key Responsibilities:

1. Event Strategy: Shape and execute a comprehensive field marketing strategy aligned with our business objectives, targeting large enterprises.

2. Event Planning: Coordinate diverse on-ground marketing events, from 3rd party sponsorships to large-scale company events, ensuring a seamless blend of intimacy and experiential marketing.

3. Global Reach: Leverage your extensive global network and experience to enhance our presence in key markets worldwide.

4. Budget Management: Effectively manage and allocate budgets, maximizing the impact of marketing events.

5. Event Execution: Ensure flawless execution, overseeing logistics, venue selection, content creation, and attendee engagement.

6. ROI Analysis: Conduct thorough ROI analysis, providing insights for continuous improvement in event effectiveness.

7. Collaboration: Work closely with sales and marketing teams, aligning field marketing efforts with overall business strategies.

8. Stakeholder Engagement: Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, event organizations, partners, vendors, and sponsors.

9. Innovation: Stay abreast of industry trends and infuse innovative marketing approaches into our events.

Job Requirement

Qualifications & Experience:

• Bachelorʼs degree in marketing, Event Management, Communications, or related field; Masterʼs preferred.

• 8+ years of experience in event marketing or corporate events in B2B SaaS or enterprise tech.

• Familiarity with CRM, marketing automation, and event promotion tools.

Why Should You Join Us?

Global Leader: One of only three Indian-origin product companies positioned as a Leader in Gartner’s Magic Quadrant, with global operations across 20+ offices and headquarters in India by design.
Industry Grand Slam: The only Indian company recognized across all major analyst platforms — Gartner Magic Quadrant Leader, Forrester Wave, IDC MarketScape, and Gartner Customers’ Choice.
Strong Brand Momentum: Zycus continues to aggressively invest in global marketing, with Merlin AI frequently cited by Gartner clients as a key reason for engagement.
High-Impact Role: Lead one of the procurement industry’s most prestigious flagship events, shaping brand perception among CXOs, analysts, and global enterprises.
Category-Shaping Opportunity: Work in a fast-paced, innovation-driven environment where experiences are designed to drive measurable business impact, not just visibility.

About Us