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Field Marketing Expert (MAR05874)
Marketing
Bengaluru, Mumbai
About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
Zycus is hiring a Field Marketing Expert with experience in global events, on-ground marketing, and 3rd party sponsorships. You’ll own event strategy, budget management, and ROI analysis while driving impactful field marketing programs that strengthen Zycus’ global presence.
Roles and Responsibilities:
- Event Strategy: Shape and execute a comprehensive field marketing strategy aligned with our business objectives, targeting large enterprises.
- Event Planning: Coordinate diverse on-ground marketing events, from 3rd party sponsorships to large-scale company events, ensuring a seamless blend of intimacy and experiential marketing.
- Global Reach: Leverage your extensive global network and experience to enhance our presence in key markets worldwide.
- Budget Management: Effectively manage and allocate budgets, maximizing the impact of marketing events.
- Event Execution: Ensure flawless execution, overseeing logistics, venue selection, content creation, and attendee engagement.
- ROI Analysis: Conduct thorough ROI analysis, providing insights for continuous improvement in event effectiveness.
- Collaboration: Work closely with sales and marketing teams, aligning field marketing efforts with overall business strategies.
- Stakeholder Engagement: Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, event organizations, partners, vendors, and sponsors.
- Innovation: Stay abreast of industry trends and infuse innovative marketing approaches into our events.
Job Requirement
Skills and Experience Required:
- Bachelor's degree in marketing, Business, or related field. MBA is a plus.
- 8-10 years of proven experience in field marketing, emphasizing on-ground event management and global events.
- Strong expertise in event strategy, sponsorship management, budget planning, and ROI analysis.
- Strong project management skills with meticulous attention to detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively within a team.
- Proficiency in event management software and marketing automation tools.
- Willingness to travel globally as needed.
Why Should You Join Us?
- Global Leader: One of only three Indian-origin product companies positioned as a Leader in Gartner’s Magic Quadrant, with global operations across 20+ offices and headquarters in India by design.
- Industry Grand Slam: The only Indian company recognized across all major analyst platforms — Gartner Magic Quadrant Leader, Forrester Wave, IDC MarketScape, and Gartner Customers’ Choice.
- Strong Brand Momentum: Zycus continues to aggressively invest in global marketing, with Merlin AI frequently cited by Gartner clients as a key reason for engagement.
- High-Impact Role: Lead one of the procurement industry’s most prestigious flagship events, shaping brand perception among CXOs, analysts, and global enterprises.
- Category-Shaping Opportunity: Work in a fast-paced, innovation-driven environment where experiences are designed to drive measurable business impact, not just visibility.
About Us
Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.
The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.